Custom WordPress Theme Built to Your Design

Why a custom theme

A marketplace template is built to suit everybody. That is why it ships dozens of header, footer, slider and grid variants, of which you will use two. The rest still loads.

A custom theme contains exactly what is in the design. That is where the speed comes from, along with predictable behaviour and cheaper changes later.

What you get

• Pixel-accurate implementation of the Figma design
• Semantic markup: proper headings, lists and links, which both search engines and screen readers rely on
• Responsive behaviour at every width, not only at three breakpoints
• Editable fields and repeatable blocks so content changes need no developer
• A child theme or structure that survives updates
• Code another developer can pick up and understand

Custom theme and your independence

The usual objection is: how will I build a new page myself afterwards. That is solved during development.

The design is broken down into blocks you assemble in the admin in any order: banner, text with image, card grid, testimonials, form. You get the freedom of a builder without its weight.

When you do not need one

If you need to test an idea in a week, build a one-off landing page for an ad campaign, or the budget is tight, a builder is the honest answer. More on the choice in page builder or custom theme.